FloorScore
Independent product · Live
William Ericson

Product strategy · UX/UI · Build

The dealership is already moving. FloorScore keeps everyone with it.

A responsive command center for capturing deals, understanding performance, motivating teams, and coordinating the floor, all without asking the workday to slow down.

Role
Founder · Product designer · Builder
Focus
Clarity · Speed · Shared awareness
Surface
Mobile · Desktop · Showroom TV
Status
Live product
● floorscore.live / Dashboard Live
FloorScore
86°Nashville

Dashboard

August 2026 · Store Performance

Store Cumulative Sales
Aug 2026
Aug 2026 Forecast Jul 2026 Best Day
40302010
151015202531
01Live sales pace

Actual performance, forecast, and the month’s best day share one cumulative view.

Store MetricsClick a filterable line to view matching deals in the Deal Log.
UNITS · THIS MONTH
42▲ 0.24

Progress to projected 64%

Projected 66 13 days left
INVENTORY MIX27 / 15new / used (August)

Honda 18 Acura 9 Used 15

02Inventory balance

New, used, and make-level mix stay visible without opening another report.

TODAY5
YESTERDAY3
THIS WEEK14
THIS MONTH42

01 · The environment

One source of truth for a workplace that moves by the minute.

Dealership teams were moving quickly, but their information was not. Deal status lived across paper, verbal updates, spreadsheets, and legacy tools.

02 · Access strategy

One product. Three modes of attention.

Responsiveness was not a finishing layer. It defined what each screen needed to prioritize.

Attention window

SecondsCapture a deal, check pace, or confirm a status between conversations.

Attention window

MinutesCompare performance, manage exceptions, and move between operational workflows.

Attention window

GlancesMake rankings and momentum readable from across the showroom.
A salesperson holding a phone displaying the FloorScore mobile leaderboard at a desk
Sales floor · MobileQuick checks without leaving the conversation

03 · Product strategy

Design around moments of action, not departments.

The product is organized around four recurring jobs. Each one can expand in depth without changing the shared mental model.

04 · Core workflows

The interface earns trust one clear action at a time.

Each workflow is shown at the level that best communicates the design decision, anywhere from product context to live operational detail.

01

Capture · Mobile

Make the right thing the fast thing.

The deal sheet uses familiar floor language, progressive grouping, and only the fields needed to create a useful shared record.

  • Customer and vehicle context stay together
  • Split and BDC attribution preserve real-world nuance
  • Feedback confirms the record without breaking momentum
FloorScore Add New Deal form displayed on a phone against an indigo background
02

Understand + motivate

Every square is an individual deal, not just a tally.

The leaderboard works from across the showroom, then reveals transaction detail when someone needs to understand the story behind the number.

Try it Hover or focus a deal square. Filter the board by category.
July 2026
New HondaNew AcuraUsedDealer Purchase
  1. 🥇Marcus W.
    13.5
  2. 🥈Jenna R.
    10
  3. 🥉Tyler B.
    8
  4. 4Sofia L.
    7
  5. 5Derek M.
    5
  6. 6Aisha T.
    3.5
  7. 7Ryan C.
    3
  8. 8Priya N.
    2

Each square preserves the deal behind the score. Hover or focus a block to see its customer, category, split attribution, and spiff context.

03

Coordinate · Desktop

Resolve the small frictions that quietly shape every day.

Once the core loop was established, the same interaction language extended into adjacent workflows that reduced tool switching without becoming a generic suite.

Design intent Exceptions surface first; routine status stays quiet.
Daily operations

Tuesday morning

Updated now
!
Needs attention2024 Accord LX is 2 days overdue

Tom Bradley · Loaner agreement #1842

Vehicle operationsActive loaners
3 out

Accord LXDue Jul 3Overdue

CR-V EXDue Jul 5Active

Pilot SportDue Jul 6Active

Inventory mapMain lot
7 zones
FloorScore lot map with color-coded parking zones
TundraRAV4Used
CoverageOn the floor
8 / 10
MWJRTBSLDM+3

Next shift change 2:00 PM

Incentive reviewHat Trick achieved
$250 reward
Marcus W.3 qualifying deals completed

05 · System consistency

Consistency became a speed feature.

Shared color, state, spacing, and component behavior reduce relearning as the product grows.

Semantic color

Meaning in contextPrimary action

Start a workflow

Add a new deal

Indigo identifies the clearest next action, not decoration.

Context
Deal Log
Outcome
Shared record

06 · Live network

Connecting to FloorScore

One product.
Several dealership floors.

FloorScore now operates beyond a single showroom. Dealership teams across the country use the same connected system to log activity, read performance, and keep the floor moving.

Open the live product Requesting live totals…
Nationwide operating signalFloorScore network
Live
Deals tracked3,000+

records in the live product

Users tracked100+

people connected to FloorScore

Brand network

marques represented in the live product

Network reachNationwide

one system across local teams

Operating across the countryDealership brands represented in the live network
Loading live network…

Live data pulled via API from live app. No customer, salesperson, or dealership-level records are exposed.

07 · What scale changed

Scale changed the design brief.

A tool for one energetic sales floor became infrastructure for many. That made calm, isolation, and consistency product requirements.

01

Multi-tenant by default

Every rooftop gets one connected experience while dealership data, settings, and roles remain isolated.

02

Real-time without noise

Updates travel immediately across devices, but attention is reserved for decisions and exceptions.

03

One model, different distances

Phone capture, desktop depth, and showroom visibility all reinforce the same shared picture of the floor.

The standard for what comes next

Every new capability should remove a decision, a handoff, or a moment of uncertainty.Visit FloorScore

FloorScore · Live product

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